How I work
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Value before technology
Whether it's architecture, platform choice or make or buy: what counts is what customers and the business gain. The technology follows from that.
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Think big, start small
A clear target sets the direction. The way there is made of small steps that show early on what works.
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Connecting business and technology
I know the server room, product management and the responsibility of a founder and CEO. That lets me mediate between executive teams and engineering.
AI in practice
Data and AI have been part of my work for more than ten years: from data analytics and AI-driven analytics products to the AI strategy at Betty Bossi.
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Strategy and guardrails
At Betty Bossi I co-developed the AI strategy and the rules for its use, including the requirements of the EU AI Act.
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AI in the product
I take AI features from prototype to production, with an eye on value, cost and data quality.
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Hands-on
I build with AI agents myself. That gives me first-hand experience of what works today and what doesn't yet.
Background
- Since 2024
Head of Technology, Betty Bossi
I am responsible for the technology and architecture of the digital products. I first supported the relaunch of bettybossi.ch as Scrum Master and Technical Product Owner. It won gold in Digital Commerce at Best of Swiss Web 2026.
- 2019 to 2024
Co-founder, CPO and CEO, maatoo.io
Built and led a marketing automation product for online shops.
- 2019 to 2024
Venture Builder and Venture Architect, Digital Innovation Lab
Supported start-ups and companies in building digital products.
- 2015 to 2019
Product management, Gemini Data
From Senior Product Manager to Senior Director of Product Management at a data analytics software company.
- 2003 to 2015
Engineering and data analytics
Systems engineer, consultant and team lead Data Analytics DACH at T-Systems, Unic and LC Systems.
Advisory and mandates
I bring technology and product expertise to boards, advisory boards and executive teams, backed by experience as a founder, CEO and technology leader. Since 2019 I have been an advisor to the Swiss Bitcoin start-up Relai.
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Board and advisory board
I bring the technology perspective to the board: assessing investments, spotting risks early, asking the right questions.
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Sparring for CEOs and executives
A regular, confidential exchange on tech strategy, organisation and partners. Independent of vendors.
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Second opinion
An independent assessment before major decisions, for example on platform changes, architecture, make or buy or AI initiatives.
- Digital commerce
- Product strategy
- Platform architecture
- Data and analytics
- AI in the company
- Building start-ups
Away from the screen
I live with my family in the Bern region. Away from work I love to cook. And when something is burning elsewhere, I turn out as a volunteer firefighter.